Nicole Annen

Full Stack Marketing Pro

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About Me

Hi! I'm Nicole, nice to market with you.

I am a results-driven marketing professional with over 10 years of experience in B2B SaaS, excelling in cross-functional project management and demand generation. Throughout my career, I've worked with companies like Blue Margin, Digital Risk Group/Spadafy, Key Bridge Advisors, and Value Technology Foundation.

My expertise spans content creation, SEO, social media, email automation, and budget tracking. I'm proficient with various project management tools and passionate about tech-driven solutions like blockchain.

With a background in psychology from the University of Colorado, I apply psychological insights to craft marketing strategies that resonate with target audiences.

Expertise

Core Marketing Skills

My diverse skill set allows me to develop and execute comprehensive marketing strategies that drive results.

Digital Marketing Strategy

Developing comprehensive marketing strategies that align with business objectives and drive measurable results.

Project Management

Managing cross-functional projects using tools like Trello, Monday.com, Asana, Workday, and ClickUp.

AI Marketing Automation

Leveraging AI tools like OpenAI, Anthropic, xAI, and Gemini to automate and enhance marketing efforts.

SEO & Analytics

Optimizing content for search engines and analyzing data to drive strategic marketing decisions.

Content Development

Creating compelling content using tools like Canva, Adobe Suite, Davinci, and CapCut.

Website Optimization

Building and optimizing websites using WordPress, Webflow, TypeSet, Vibe Coding, Bolt, Loveable, and v0.

Event Marketing

Planning and executing comprehensive event marketing campaigns to maximize attendance and engagement.

LinkedIn & YouTube Ads

Creating and managing targeted advertising campaigns on LinkedIn and YouTube to reach professional audiences.

Landing Pages

Designing and optimizing high-converting landing pages that drive lead generation and conversions.

Social Media Marketing

Developing and executing social media strategies across multiple platforms to build brand awareness and engagement.

Tool Expertise

Photoshop

Illustrator

Premiere

After Effects

Creative Cloud

WordPress

Canva

Davinci Resolve

CapCut

Hubspot

HootSuite

Salesforce

Asana

Monday

ClickUp

Google Ads

Meta Ads

Youtube Ads

SEMRush

OBS

ElevenLabs

Overcast

Claude

ChatGPT

xAI

Photoshop

Illustrator

Premiere

After Effects

Creative Cloud

WordPress

Canva

Davinci Resolve

CapCut

Hubspot

HootSuite

Salesforce

Asana

Monday

ClickUp

Google Ads

Meta Ads

Youtube Ads

SEMRush

OBS

ElevenLabs

Overcast

Claude

ChatGPT

xAI

Portfolio

Featured Work

A selection of my recent marketing projects across various industries and formats.

Digital Marketing

Strategic digital marketing campaigns designed to increase brand visibility and drive conversions.

Event Marketing

Comprehensive event marketing strategies to maximize attendance and engagement at corporate events.

Landing Pages

High-converting landing pages designed to capture leads and drive specific marketing objectives.

One Pagers

Designed and developed concise one-page marketing materials that effectively communicate value propositions.

Podcasting

Full-service podcast production, including content strategy, recording, editing, and promotion to build audience engagement.

Digital Marketing

Blue Margin, Inc.

Marketing Manager (Full-Time)

Fort Collins, CO (Hybrid) | Dec 2023 – Present

Led digital marketing strategy for data analytics company, contributing to first profitable year in company history.
Managed full podcast lifecycle ("The Dashboard Effort"), boosting YouTube subscribers 1400% and doubling paid channel ROI.
Developed and executed LinkedIn ad campaigns and landing pages that aligned with ABM and sales strategy.
Built automated email campaigns in HubSpot and acted as admin for CRM reporting and lifecycle workflows.
Liaised with product and sales teams to produce high-conversion content: whitepapers, case studies, and videos.
Oversaw paid ad budget and optimized allocation based on A/B test performance.
Event marketing, webinars and conference coordination, content development and management

Digital Risk Group / Spadafy

Marketing Specialist (Contract)

Remote | June 2023 – Nov 2023

Ran paid and organic campaigns for VDI Managed Services, including SEO and top-ranking blog content.
Produced videos and digital ad assets for display and LinkedIn, targeting technical decision-makers.
Created booth and conference collateral for VMware Explore, contributing to increased lead flow.

Key Bridge Advisors

Associate Consultant (Contract)

Remote | Oct 2022 – Oct 2023

Marketing Manager (Full-Time) | Fort Collins, CO (Hybrid) | Dec 2023 – Present

Developed brand positioning strategies for complex Web3 and security-focused offerings.
Led digital marketing strategy for data analytics company, contributing to first profitable year in company history.
Managed full podcast lifecycle ("The Dashboard Effort"), boosting YouTube subscribers 1400% and doubling paid channel ROI.
Developed and executed LinkedIn ad campaigns and landing pages that aligned with ABM and sales strategy.
Built automated email campaigns in HubSpot and acted as admin for CRM reporting and lifecycle workflows.
Liaised with product and sales teams to produce high-conversion content: whitepapers, case studies, and videos.
Oversaw paid ad budget and optimized allocation based on A/B test performance.
Event marketing, webinars and conference coordination, content development and management

Value Technology Foundation

Grant Writer & Marketing Support (Contract)

Remote | Mar 2022 – Oct 2023

Digital Risk Group / Spadafy

Marketing Specialist (Contract) | Remote | June 2023 – Nov 2023

Ran paid and organic campaigns for VDI Managed Services, including SEO and top-ranking blog content.
Produced videos and digital ad assets for display and LinkedIn, targeting technical decision-makers.
Created booth and conference collateral for VMware Explore, contributing to increased lead flow.

VarLabs

Marketing Strategist (Freelance)

Denver, CO (Hybrid) | Jan 2016 – Nov 2022

Plan and execute full funnel marketing campaigns for B2B tech, SaaS, and service-based businesses

Associate Consultant (Contract) | Remote | Oct 2022 – Oct 2023

Collaborated closely with founders, sales teams and SMEs to align messaging with GTM
Executed digital marketing for blockchain clients, including email workflows, newsletters, and audience segmentation.
Developed brand positioning strategies for complex Web3 and security-focused offerings.

Value Technology Foundation

Grant Writer & Marketing Support (Contract) | Remote | Mar 2022 – Oct 2023

Managed grant proposals for Web3 climate startup and supported marketing planning for carbon tracking tools.
Delivered research, reporting, and decks to support business case for technical government proposals.

VarLabs

Marketing Strategist (Freelance) | Denver, CO (Hybrid) | Jan 2016 – Nov 2022

Plan and execute full funnel marketing campaigns for B2B tech, SaaS, and service-based businesses
Manage multi-channel advertising and social media campaigns
Collaborated closely with founders, sales teams and SMEs to align messaging with GTM
Produce collateral including technical pitch decks, one-pagers, whitepapers and articles
Coordinate events and conferences, created conference booths and collateral, ran booth operations and marketing strategy

Videos

Landing Pages

Blue Margin Lead Generation

High-converting landing page designed to capture qualified leads for Blue Margin's data services.

Conversion Rate: 12% A/B Tested

Spadafy VDI Services

Targeted landing page for VDI managed services with clear value proposition and call-to-action.

Mobile Optimized Lead Forms

Event Registration Pages

Custom event registration landing pages with integrated payment processing and attendee management.

Payment Integration Analytics

Product Launch Pages

Strategic product launch landing pages with countdown timers, social proof, and conversion optimization.

Countdown Timer Social Proof

Nicole edits, produces, and manages distribution and marketing for the Dashboard Effect Podcast, part of Blue Margin
Over 7,000 followers!

Find the podcast here:

YouTube

The Dashboard Effect Podcast

YouTube

Watch the latest episodes and interviews.

Watch Now

Apple Podcasts

The Dashboard Effect Podcast

Apple Podcasts

Listen on your favorite Apple devices.

Listen Now

Spotify

The Dashboard Effect Podcast

Spotify

Stream episodes on Spotify.

Stream Now

Resume

Professional Experience

My career journey and qualifications in marketing and content creation.

Marketing Program Manager & Lead Content Creator

Blue Margin, Inc

Hybrid - Fort Collins, CO

December 2023 – Present

Provided strategy and execution of all marketing, product branding, and social media campaigns, resulting in first profitable year (2024).
Managed and produced/edited 'The Dashboard Effort' podcast, driving a 130% ROI on ad spend and 1400% YouTube subscriber growth in 9 months via analytics-driven reallocation.
Liaised between sales and product teams, delivering on-demand content, optimized landing pages, and AI-driven email campaigns.

Marketing Specialist (Contract)

Digital Risk Group / Spadafy

Remote - Seattle, WA

June 2023 – November 2023

Developed campaigns for VDI Managed Services, securing #1 SEO rankings for key search terms.
Designed conference collateral & booth materials for VMWare Explore, enhancing brand visibility.
Produced video advertising content, driving engagement and lead generation.

Associate Consultant (Contract)

Key Bridge Advisors

Remote - Washington, D.C.

October 2022 – October 2023

• Google Analytics Certified
• HubSpot Content Marketing Certified
• Facebook Blueprint Certified
• Salesforce Marketing Cloud Certified

Education

Bachelor of Arts - Psychology

University of Colorado | Boulder, CO

August 2018 – May 2021

Associate of Arts and Sciences

Johnson County Community College | Overland Park, KS

2007 – 2010

Certifications

Become an AI-Powered Marketer – SEMrush (Jul 2024)
Mastering YouTube Search Trends and SEO Strategies – SEMrush (Apr 2024)
HubSpot CMS for Marketers – HubSpot (Feb 2024)
Digital Marketing and E-Commerce – Google (Mar 2023)

Contact

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Interested in working together? Reach out to discuss your marketing needs.

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